Create a sophisticated and memorable brand identity that reflects the precision, professionalism and technical expertise behind a growing traffic engineering firm while differentiating it within a traditionally male-dominated industry.
Au+Engineering (pronounced A-U-Plus) was founded by traffic engineering professional Gaby Tassin, whose reputation for meticulous proposal preparation and attention to detail had earned recognition throughout the industry. Colleagues frequently referred to her work as the “gold standard” — an insight that became the foundation of the brand itself.
Drawing inspiration from the periodic symbol for gold (Au), we developed a name and visual identity that communicates excellence, expertise and unwavering quality. The resulting brand balances technical precision with a refined, modern aesthetic that reflects both the transportation industry and the leadership behind the company.
Our objective was to create a distinctive engineering brand that felt confident, elevated and professional without relying on the predictable visual language often associated with technical consulting firms.
The identity system was built around:
Custom logo design
Corporate brand strategy
Brand messaging and positioning
Business card design
Proposal and presentation templates
Branded stationery system
Website design and development
Email marketing campaigns
Holiday and client appreciation materials
Marketing collateral and sales materials
A clean typographic approach paired with subtle metallic accents reinforces the concept of quality and precision while creating a recognizable visual system that extends seamlessly across both print and digital applications.
Beyond the logo itself, the brand was designed to support business development efforts and establish credibility with municipalities, consultants, developers and transportation stakeholders. Consistent branding across proposals, presentations, marketing materials and digital touchpoints ensures that every interaction reinforces the firm’s commitment to excellence.
The final identity positions Au+Engineering as a modern, highly qualified transportation consulting firm while celebrating the expertise, leadership and entrepreneurial vision behind the business. The brand provides a polished and scalable foundation that supports future growth while helping the company stand out in a competitive marketplace.
Services Provided:
Brand Strategy
Corporate Identity Design
Logo Design
Proposal Template Design
Marketing Collateral Design
Email Marketing Design
Presentation Design
Professional Services Branding
Engineering Firm Branding