Brand recognition is essential to your company’s success. We design iconic logos and visual identities that set your company apart, while communicating who you are and what you do.
An online presence is necessary in today’s business climate. We design and build custom web sites that connect with your audience to promote your products and services.
Utilizing social media is an efficient way to grow your audience and expand your reach. We leverage these tools to create content, promote your business and engage your audience.
Know what your customers are saying about you with our 24/7 monitoring tools. Everyone has an opinion and we can keep you in-the-know with what’s being said about your company.
Putting your content in front of your targeted audience when they need it most not only brands your business, but also creates high-quality leads, expanding your customer base.
Organically optimizing your site ensures your customers see you, not just your competition, when searching online. We will keep you at the forefront, maximizing your online visibility.
Pastiche starts by getting to know your industry, products, services and goals, and by identifying your challenges. Using that information, we brainstorm concepts with a commitment to evolving and refining them into a plan of action. Then, we formulate a plan to guide you towards your goals while offering expertise to overcome obstacles that may have hindered your growth in the past.
Simply stated, we identify your audience and put you in front of them. Once our plan is executed, we study interactions between your brand and consumers, fine-tuning as needed. Analyzing data a well-optimized campaign provides is the only way our efforts can become a working, living, evolving tool essential to supporting your brand’s growth.
Founder Lara Lightsey began Pastiche Design in 2006 while working full-time. A few years later, her business grew significantly; she needed to take the natural next step. In 2011, Lara left her position to focus her energy entirely on her clients and expanding the business. For over a decade, she successfully served as in-house designer and marketing director for an internationally recognized manufacturer. During this time, she was responsible for all aspects of corporate design, both print and web, facilitating appearances at numerous trade shows and branding the company worldwide. Her expertise involves communication in any and all capacities. “Whether I am branding a company’s image, conveying a message internally or to the public, or researching the audience in which I must communicate, it is my sole responsibility to speak on behalf of my clients“.