Create a distinctive law firm brand that would challenge industry conventions while conveying the professionalism, expertise, and credibility expected of a litigation-focused practice.
As a 100% women-owned defense firm, Smith Sconzert LLC was founded with a vision of doing things differently. The partners wanted a brand that reflected their extensive legal experience and commitment to exceptional client service while standing apart from the traditional visual language commonly associated with the legal profession.
Many law firms rely on predictable branding cues — dark blues, conservative typography and generic legal imagery. Smith Sconzert sought a more contemporary approach that would communicate confidence and authority without sacrificing warmth or accessibility.
To support this vision, we developed a sophisticated brand identity rooted in understated elegance. A palette of muted purples paired with warm gold accents creates a distinctive presence that feels refined, intelligent and approachable while maintaining the credibility expected of a highly respected defense firm.
The resulting brand reflects the firm’s belief that diverse perspectives, collaboration and innovative thinking lead to better outcomes for clients.
Pastiche Design partnered with Smith Sconzert LLC to create a comprehensive brand system that would support the firm’s marketing, business development and client communications efforts.
Deliverables included:
Logo design
Brand identity development
Color palette and visual standards
Brand guidelines
Email marketing templates
Ongoing email campaign design
Marketing collateral and business development materials
Each element was designed to work together as part of a cohesive visual system, ensuring consistency across both digital and print communications.
The visual identity was extended through a fully custom website designed to highlight the firm’s attorneys and showcase practice areas. Attorney marketing materials and biography sheets were developed to assist with networking, referrals, proposals and business development opportunities.
Custom email marketing templates further strengthened the firm’s communication strategy, providing a professional and recognizable platform for client updates, legal insights and firm announcements.
The final brand positions Smith Sconzert LLC as a modern, forward-thinking law firm that confidently stands apart from its competitors while remaining grounded in the professionalism and expertise clients expect from experienced legal counsel.
By combining strategic branding, thoughtful design and consistent communications, the firm has established a distinctive identity that reflects its values, supports business growth and reinforces its commitment to delivering legal services differently.
Services Provided:
Legal Industry Branding
Brand Strategy
Logo Design
Corporate Identity Design
Attorney Marketing Materials
Email Marketing Design
Brand Standards Development
Business Development Collateral
Professional Services Branding