The challenge: Create an identity for local business startup that provides skincare & fitness services.
Glory’s Place is part pilates studio, part day spa with all services centered around allowing you to be the very best version of yourself. Balancing a nutritious diet with a good fitness and skin care routine is the foundation for creating a healthy lifestyle.
The web site was designed using modern web technology, ensuring the site would appear similar to viewers across multiple browsers and various screen sizes, including phones and tablets. Additionally, the client wanted to be able to make small edits in-house so a simple HTML & CSS site was built. The color scheme is an extension of the studio/day spa itself, which features beautiful warm, wooded floor planks and a soft, neutral color palette with accents of a muted teal.
The identity for Glory’s Place was inspired by the studio’s name. Pastiche wanted to personify “glory”, and create a mark that would appeal to women. The owners were hand-ons throughout the design process, expressing their vision of how they wanted to be viewed within the community. Using metallic inks, the mark took on a heavenly glow and is feminine in nature. The brand has since extended into a non-profit, Glory’s Corner, which is devoted to women in need throughout the New Orleans area.
Pastiche designed a direct mail piece that would be distributed using the USPS’ Every Door Direct Mail (EDDM) service. This unique services allows you to target marketing to whichever demographic you choose. You print your own pieces, bundle them and hand them over to the postal service, and they handle the rest, ensuring your printed piece is delivered to your preselected audience by age, income, household size or zip. Here we invited the business’ neighbors to join the Open House, allowing the community to checkout the new business first. Want to learn more about direct mail marketing? Ask us!