BASF Bike MS Team Kit for 2015

Each year a team of BASF Geismar employees participates in Louisiana’s Bike MS, which is a two-day cycling event covering 150 miles through the beautiful countryside of Louisiana and Mississippi. This journey to create a world free of multiple sclerosis begins at Southeastern Louisiana University in Hammond, Louisiana and rides 75 miles north to Percy Quin State Park in McComb, Mississippi. Participants overnight in McComb before heading back to Hammond on Day 2. In 2015, Lara was challenged to create a new brand-compliant design for the team’s jersey. Since then, she has created the team kit for 2016 and 2017/2018 as well.
concept for BASF Bike MS Team Kit, 2015
Concept for BASF Bike MS Jersey Design, 2015
Approved Design Mock-up for BASF Bike MS Jersey Design
Approved Design Mock-up for BASF Bike MS Jersey Design, 2015
Approved Design Mock-up for BASF Bike MS Shorts Design
Approved Design Mock-up for BASF Bike MS Shorts Design, 2015
Group shot of BASF Bike MS Team Dat's How We Roll, 2015
BASF Bike MS Team "Dat's How We Roll", 2015
Group shot of BASF Bike MS Team Dat's How We Roll, 2015
BASF Bike MS Team "Dat's How We Roll", 2015
BASF Bike MS Team Members of Dat's How We Roll, 2015
Close-up of 2015 BASF Bike MS Team Kit Design
BASF Bike MS Team Members of Dat's How We Roll, 2015
Close-up of 2015 BASF Bike MS Team Kit Design
ClientBASF Geismar
SkillsApparel Design & Typography
Printerwww.primalwear.com

2015 Bike MS Jersey Design for BASF Dat’s How We Roll Team

The challenge: to create a NEW brand-compliant design for the team’s jersey.

The first step in creating a new design for the team of riders was speaking with the group. Creating a dialog with the team was a way for me to better understand the cause, the riders and what it meant for each of them. After speaking with them, I offered three unique design concepts and allowed them to share their likes and dislikes. From there, the team chose one concept and working with them I incorporated their feedback in a final design. The design process represents the group’s first step in working together as a team. From there they would go on to solicit sponsorships and train together for the big day!

Team members had a clear idea of how they wanted their jersey to look in response to the jerseys they had seen previous years. They wanted to stand out amongst the sea of riders in a brightly colored jersey, while avoiding red (the prominent color of their friendly, yet rival competitors). Of six corporate colors, I chose to use BASF’s orange, light blue and light green because the Bike MS brand uses a similar light blue and orange color palette. I wanted the two entities to tie into one another, and display their symbiotic relationship. Additionally, the 2015 design was used as an opportunity to include the Corporation’s 150th anniversary, which is what inspired the slogan that year (150 years, 150 miles). The transparent background image was used to pay subtle homage to BASF’s strong chemical association, but also represents the connectedness of the company, its employees and community. Using a gradient technique the three colors melt into one another. Ombre and color melting were beginning to appear in apparel design that year, and I wanted the jersey to be on trend to feel less like a corporate design and more fashion forward. Lastly, I created a biker in negative space and placed the rider haphazardly on the jersey to contrast against all the bright colors. The overall design feels fun and energetic, yet also feels very much like BASF.