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A strong brand is the foundation of every thriving small business. It’s how customers recognize your values, trust your message and remember your name long after they leave your website. Branding isn’t just about design — it’s about shaping how people feel when they interact with your business. This guide walks you through the essential steps to build a consistent, trustworthy brand identity from day one. Quick Summary Clarify your...Continue Reading

When your business hits a rough patch, it can feel like you’re holding your breath underwater, unsure when you’ll come up for air. Revenue may be shrinking, bills keep piling up and doubt starts to creep in. But hard times don’t always signal the end — they can also be a moment for recalibration, rebuilding and renewed focus. What matters is how you respond. By following a strategic and grounded...Continue Reading

I like people. I like their stories and hearing how their particular experiences brought them to where they are. I’m intrigued by how something as simple as an idea can evolve into a venture. Every business got its start from some sort of inspiration, or a passion for something, or even just taking a gamble on doing something differently. And I’m fascinated by you! How did your career get started?...Continue Reading