The challenge: Brand an internal charitable giving effort to create unity and drive donations from employees.
The Client hosts an annual campaign to drive employee donations in which the Company matches. First, we started with an internal brand to market this charitable giving campaign to the employees. Coming together to lend a helping is the underlying theme of charitable giving. Here we custom designed a logo that would serve as a sub brand to United Way. We wanted the employees to feel a sense of ownership as this campaign is their very own. The “We Are One” logo was designed to represent just that. In the negative space, notice the numerical 1 within the letterform of the “N”.
From there, a series of posters were designed. The Client requested a bright and engaging concept to set this communication apart from other “noise” on the current internal social channels. We stuck with the recognizable United Way corporate color scheme. We incorporated our own custom elements such as digital pledge forms and QR codes to drive easier online pledges, and ultimately donations.
Digital signage messaging was used throughout the sites to motivate employees to participate in corporate-wide contests and earn prizes. The prizes were custom designed for this campaign, allowing employees to show their support long after the campaign had eneded.