Develop a compelling internal brand and communications campaign that would unite employees around a common cause, increase participation and drive charitable donations through the company’s annual giving initiative.
To create a stronger sense of ownership and connection, we developed a distinct campaign identity that complemented the United Way brand while giving employees something uniquely their own to rally behind.
The campaign theme, “We Are One,” was built around the idea that collective action creates meaningful impact. A custom logo was designed to serve as the campaign’s visual foundation, incorporating a subtle numeral “1” within the negative space of the letter “N” to reinforce themes of unity, collaboration and shared purpose.
Once the brand identity was established, we created a comprehensive suite of internal marketing materials designed to capture attention and stand apart from the everyday stream of corporate communications.
Campaign assets included:
Custom campaign branding
Employee engagement posters
Digital signage and display graphics
Digital pledge forms
QR code donation tools
Internal promotional materials
Contest and incentive communications
Custom-designed campaign merchandise
The visual approach utilized the recognizable United Way color palette while introducing custom graphic elements that created a fresh, energetic and highly visible campaign presence across multiple facilities and communication channels.
Ease of participation was a key objective. By incorporating digital pledge forms and QR code technology, employees could quickly access donation opportunities from their mobile devices, reducing friction and increasing engagement.
Digital signage was deployed throughout company locations to promote fundraising milestones, highlight contests and encourage friendly competition between teams. Custom campaign merchandise and incentive items further reinforced participation and allowed employees to visibly demonstrate their support long after the campaign concluded.
By creating a recognizable internal brand and delivering a cohesive multi-channel communications strategy, the campaign successfully elevated awareness, fostered employee engagement and helped support the organization’s charitable giving goals.
Services Provided:
Internal Communications Design
Campaign Branding
Employee Engagement Campaigns
Logo Design
Poster Design
Digital Signage Design
Corporate Communications
Fundraising Campaign Design
Promotional Merchandise Design
Print & Digital Marketing Materials